Iconic photographer Steve McCurry stars because the industrial’s protagonist, channelling the curiosity of Silversea’s company
Revealed: Oct. 13, 2021 at 10:35 AM CDT|Up to date: moments in the past
MIAMI, Oct. 13, 2021 /PRNewswire/ — Main ultra-luxury cruise line Silversea Cruises has launched its first worldwide tv industrial, inspiring curious vacationers to rediscover the world. A part of an built-in, multi-channel promoting marketing campaign that features print, digital, and social media, the 30-second tv spot will seem on main nationwide tv networks and streaming platforms within the U.S. and the U.Ok., earlier than rolling out in markets all over the world.
The TV industrial, conceived by Silversea’s World Inventive Director José M. Vuolo, invitations curious vacationers to rediscover the world with a renewed ardour. Silversea collaborator and world-renowned photographer Steve McCurry, whose photographic storytelling embodies company’ spirit of curiosity, options because the industrial’s protagonist, interesting to viewers to embrace their need to reconnect with the world’s genuine magnificence. From his suite aboard the ultra-luxury Silver Spirit, McCurry pens an open invitation, addressed “To the Curious,” wherein he writes: “To all of you who’ve been craving to journey: It is time. The world is reopening. Divulge heart’s contents to the world.”
The tv industrial focuses on journeys to find the Earth’s “most valuable issues,” which “aren’t issues in any respect.” Fascinating images expresses the wonder that may be discovered at “the perimeters of the world”—from mystical mountaintops in Bhutan and the frozen wonderlands of Antarctica to sleek wildlife and untouched historic cultures. These are the sorts of locations and pure treasures that curious vacationers are desirous to rediscover because the world reopens, and which Silversea unlocks with its celebrated mix of service excellence and opulent consolation.
“Silversea is going through its best enlargement ever,” says Barbara Muckermann, Silversea’s Chief Industrial Officer. “However this development coincides with a really peculiar second within the historical past of journey. The doorways of the world have been shut on us; now they’re reopening and it is our duty because the main ultra-luxury cruise line to reignite our company’ ardour for discovery and allow them to know it is time to begin exploring once more safely, which is probably the best luxurious of all proper now. ‘To the curious’ is our mantra and our first worldwide tv marketing campaign will attraction to curious vacationers all over the world. In any case, our company are vacationers, not vacationers; they acquire interactions with folks and experiences, not monuments. Curiosity is their frequent denominator, their driving pressure. Our tv industrial enforces this idea with lovely insights into probably the most exceptional locations all over the world. That is complemented by our print marketing campaign, which showcases an particularly breathtaking number of photographs shot by Steve whereas he was touring with us. These photographs are an invite, nearly, although there’s hardly a necessity for one. Individuals are able to go.”
José M. Vuolo, Silversea’s Inventive Director, says: “Our new ‘To the Curious’ marketing campaign was designed to empower vacationers to indulge their ardour for journey with new eyes. A born storyteller with the soul of an explorer, Steve McCurry was the proper topic for the industrial: Steve is a passionate traveler who is inspired to hunt out the world’s most enriching moments – a lot the identical as our company. Steve’s distinctive tackle the world builds emotions of pleasure and hope, marking a brand new starting in journey. Steve’s photographs are trustworthy, fascinating, and galvanizing, however most significantly they convey the world in its most genuine type. In the identical spirit, our new tv industrial showcases the near-endless vary of enriching experiences that our voyages unlock. With the reopening of the world, our company have a renewed starvation to journey to new locations, immerse themselves into new cultures, and expertise new issues.”
Steve McCurry is a valued, long-term ambassador of Silversea Cruises. Because the launch of his artistic collaboration with the cruise line in 2017, the award-winning photographer has undertaken greater than 25 immersive journeys with Silversea, capturing greater than 500 photographs of intriguing cultures, breathtaking landscapes, and distinctive moments across the globe.
“It felt nice to be again on board a Silversea ship once more, to movie this industrial and to proceed our shut collaboration because the world reopens,” says Steve McCurry. “My curiosity as a traveler encourages me to journey on; my travels with Silversea provide the prospect to dive deep into the world, into the center of fascinating cultures, wild landscapes, and warm-hearted communities. Silversea’s tv industrial will resonate with those that share my ardour for discovery.”
The winner of over 40 worldwide awards, celebrated documentary maker Denis Delestrac directed and—in collaboration with ZETA SRL—co-produced Silversea’s tv industrial. In 2001, after having labored as a author and a photographer in France and the U.S., Delestrac switched his profession to documentary filmmaking in India, the place he first met Steve McCurry – with whom he made his first quick documentary. Delestrac has beforehand labored with Silversea and Steve McCurry on quite a lot of tasks.
Watch Silversea’s ‘To the Curious’ tv industrial and discover out extra info:
Barbara Muckermann discusses Silversea’s new tv industrial, in addition to the cruise line’s ‘To the Curious’ marketing campaign, in a brand new interview for Uncover:
For his or her roles performed within the manufacturing of the ‘To the Curious’ artistic marketing campaign, Silversea wish to lengthen due to Steve McCurry for his particular contribution; Jose Vuolo, Inventive Director; Denis Delestrac, Director; and TheMonk for artistic coordination.
A part of the Royal Caribbean Group, Silversea Cruises is acknowledged as an innovator within the ultra-luxury cruise business, providing company large-ship facilities aboard its intimate, all-suite vessels: Silver Shadow, Silver Whisper, Silver Spirit, Silver Muse and Silver Moon – all designed to supply an environment of conviviality and informal class. With the inclusion of the expedition ships Silver Origin, Silver Wind, Silver Explorer, and Silver Cloud, Silversea’s itineraries embody all seven continents and have worldwide luxurious cruises to the Mediterranean, the Caribbean, the Galapagos, each Polar Areas, and lots of of fascinating locations in between. Silversea can also be trying ahead to the launch of three new ultra-luxury ships: Silver Daybreak and two Evolution-class ships. Browse Silversea’s weblog, Uncover, and subscribe to obtain the newest content material straight into your inbox.
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